Internet Business : Choosing The Right Name For Your Products
If you want to start your internet business, then, one of the best ways I know to do it is to create your own info product, such as an ebook.
As well as your product itself being useful and informative, you must know that the name you give to it is critical too.
Come up with a great name for your product, because this will increase sales, and people will remember your product since it has a great name. A poor choice of name will definitely have a negative affect on your sales. You will still make sales with a badly named product, but nowhere near as many as you would with a well-named one.
Just look at the example set by the biggest consumer companies in the world (Nike, Coca-Cola, McDonalds, etc.) is you are still not convinced. They have whole teams dedicated to the task of coming up with names for their new products.
When I was younger, I was of the opinion that Kleenex wasn’t the name of a brand of tissues, but was rather the name of the product in general. It’s the same for Colgate. I thought that the real toothpaste name was Colgate.
It was only in my teens that I realized that Colgate was a brand, and not the actual toothpaste name, and by that time I had so gotten used to it that I still call toothpaste Colgate and still buy it over other brands.
And, this isn’t just a case of me not being smart, hundreds of thousands of people have done, or still do, the same thing. The impact on sales and profits for companies who manage to achieve this with their products is immense, especially when you consider that customers who make this mistake will probably be customers for life
Also, try to choose a name that conveys a benefit. Even if it is not in proper English when people read it, the benefit should be perceived.
Using Kleenex as an example again, it is no coincidence that the first part of the name sounds like “clean”. Subconsciously, when you need tissues, you want to feel clean again, and the word Kleenex is associated with you being able to do that. This has no doubt contributed towards their success.
Another little rule that has become apparent over time is that names in which the two prominent letters are the same tend to do well. A couple of examples to demonstrate this would be Coca-Cola and Mickey Mouse.
So, lets clarify the two main points that you should keep in mind when naming your product…
1) Add a meaning or benefit to your info product name
2) Choose a name which has two prominent sounding letter which are the same
Therefore, whether it is an ebook, a package including CD & audio, or a simple newsletter, you need to spend a lot of time before choosing the definitive name. Your success depends on it!
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